This course is designed to teach the Real Estate Professional the benefits of leveraging social media and developing a personal brand. The class will begin by explaining the purpose of social media platforms in order to identify which platforms will be favorable to the agent and their overall marketing strategy. Social media tools and platform optimization strategies will be provided to create a better understanding of social media all around while focusing on the importance of personal branding, building an online presence, and nurturing a community. Through effective branding and social media marketing strategies agents can expand their business through new channels and generate new leads. In 2022, more consumers are searching for properties online. In order to be an effective real estate agent in today’s market is essential to have an online presence for a better consumer experience. Ultimately, an agent that understands these many facets of social media and marketing online will be more informed with business development opportunities, will create a deeper connection with the consumer, generate brand loyalty, and provide an excellent buying and selling experience for the consumer.
